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Strategy |
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Mission
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Building on our scientific, technical and commercial expertise in plastics and plastics processing, provide innovative solutions to our customers in selected businesses.
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These businesses will be selected on the basis of :
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growth, leadership & profitability perspectives,
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management and expertise capabilities,
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potential for synergies
Vision
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We will be recognized by our shareholders, customers and employees, as a leader in selected businesses.
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We will create sustainable growth and excellent profitability, through innovation, competitiveness, a motivating and learning organization, and delight of our customers.
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We will contribute to the welfare of mankind through our products and services.
Strategy
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Our priority is sustainable and profitable growth in selected areas of Plastics.
Innovation is our cornerstone to generate growth and ensure competitiveness
An increased presence in Asia, the Americas and Eastern Europe will be achieved.
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Target
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Achieve a turnover of 4.6 Bn Euro in 2010 with 50% in Europe, 35% in the Americas and 15% in Asia.
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Increase R&D spending to 6% of the turnover.
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Achieve REBIT at 12% of the turnover and ROE at 15%.
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